
The Next Digital Frontier: Engineering AI that Truly Serves People
Zachary Schenkler
— CEO / Co-Founder
November 25, 2024
| 3 min readConsumer Reports recently published a fascinating analysis about the future of personal AI. Their vision? AI agents that work exclusively for consumers, helping them navigate the digital world while protecting their privacy and interests. The article explores how existing laws already support this future and outlines what's needed to make it happen.
This resonated deeply with us at Balnce, as we've spent the last two years building exactly this future. Here's how our visions align and where we're pushing the boundaries:
CR: AI agents that negotiate prices on your behalf
Balnce: Agent Networks that not only negotiate price, but structure the game of engagement and value creation.
CR: Secure handling of personal data
Balnce: An intelligent "Vault" with its own privacy agent, nothing gets in, nothing gets out.
CR: AI assistants that can make purchases for you
Balnce: A complete digital marketplace where your agents safely handle transactions, data exchanges, and 1:1 relationships at scale.
CR: Agents that can share specific data points with businesses
Balnce: Intelligent agents that automatically construct themselves based on the specific relationship needed - handling everything from legal contracts to value delivery, while adapting their capabilities to match each unique situation.
CR: Legal compliance with electronic transaction laws
Balnce: A complete framework that makes all AI interactions legally binding, secure, and transparent.
CR: Privacy-protecting AI assistants
Balnce: An intelligent network that builds secure, private spaces for every interaction. Your AI creates the rules, establishes the protections, and maintains control - turning privacy from a feature into the foundation of how all digital relationships work.
Beyond the Vision: What We're Building at Balnce
🧠 A Collective Learning System
- Your AI learns from others while keeping your data private
- Helps make better decisions based on community wisdom
- Maintains your privacy while benefiting from shared knowledge
🤝 A New Way to Interact with Brands
- Tell the network what you want (not the other way around)
- Brands compete for your business on your terms
- No more invasive ads - just relevant offers when you want them
🎭 A Living Digital Identity System
- Your AI agents create secure, verifiable identities that evolve with each interaction
- Each agent becomes a unique, addressable entity while keeping your identity private
- Think of it like giving each of your AI agents their own digital passport, complete with history and reputation
- Your agents can prove their authority to act on your behalf without revealing who you are
- Like having digital diplomats that carry your authority but protect your identity
🔄 Universal Device Connection
- All your devices work together seamlessly
- Your AI assistant follows you across all your technology
- Everything stays in sync automatically
🛡️ True Data Ownership
- You control who sees what
- Your data stays yours
- Choose what to share and with whom
🌐 A Network That Grows Smarter
- The more people use it, the better it gets
- Benefits everyone while protecting individual privacy
- Creates a fair digital marketplace
The true promise of AI isn't just in making technology more powerful - it's in finally shifting the balance of power back to people. While Consumer Reports outlines an important vision of consumer-first AI, at Balnce we've spent two years building something fundamental: a complete reimagining of how humans engage with the digital world.
This isn't just about AI assistants that protect privacy or help with shopping. We're building a new digital civilization where:
- Every person operates their own sovereign network
- AI agents dynamically construct themselves to serve your exact needs
- Privacy isn't a feature, it's the foundation everything is built upon
- Value flows directly between people and brands, without centralized control
- Technology adapts to humans, instead of humans adapting to technology
The challenge isn't technical - we'll work on that with the community. The challenge is getting the investment world to recognize that consumer-empowering technology isn't just important, it's essential. As AI reshapes our world, we have a once-in-a-generation opportunity to rebuild our digital infrastructure around people instead of institutions.
We're looking for visionary partners who understand that the future of technology must serve humanity first. If you believe in building a digital world that empowers everyone, not just enterprises, let's connect.
The next chapter of the internet won't be written by those who want to own it, but by those who want to set it free.
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